What is the factor in a car wash business?

What is the factor in a car wash business?
Car washes in general are fairly successful, and there is a lot of money to be had in the business. If you (or someone you know) needs assistance breaking into the business and tapping into that success, there's a small business called Social Eyes Marketing (based out of Boise, ID.) that specializes in online marketing and social media and has a track record of greatly helping car wash businesses. They helped a car wash called Rocket Express (located in Twin Falls, ID) break the record for highest volume of car washes during their first year of operation. They used no traditional advertising - only social media - and had some amazing results with this company.